Teams of interns compete to program the best light show on the Milwaukee Hoan Bridge.
Voting opens at 3pm Wednesday, July 29 and remains open until Thursday, July 30 at 10am. This is your chance to rally your co-workers, friends, family, social media network, etc. to vote!
Tonight, The Hoan Bridge is more than a historic landmark, it is a canvas for us to tell Baird’s story.
Our story begins here in Milwaukee, where Baird was founded over a century ago, rooted in our values of putting the clients first, with a commitment to integrity, honesty and quality.
Putting our clients first is represented in blue highlighting trust, dependability and loyalty.
Integrity and honesty are represented in white to signify respect, transparency and truth.
Quality is represented in gold to show our commitment to excellence and high standards.
From a single point of light, we’ve grown, connecting people, ideas and communities across the world. As the colors shift and flow, they reflect the journey we take together and something deeply important to us: our commitment to being a best place to work – for all associates across our global footprint. A place where every voice is valued and every person belongs.
As the lights form a constellation across the bridge, we’re reminded that every connection we make – with every client, every colleague and every community is part of something greater.
Every second, the world moves—and so does Fiserv. Fiserv moves more than just money
and sets out every day to move the world forward. We serve financial institutions and small businesses, but how does Fiserv really impact the
entire world?
Well, it all starts with the swipe of your credit card to a clover POS system of a small business owner. Clover helps you support people in your community with colorful dreams.
You might not see us… but when you tap your card to cheer for the Brewers or Bucks, or go to a concert at Summerfest,
—you’re interacting with us.
25,000 transactions per second are represented by the dots on the bridge, flickering constantly.
Nearly 100% of U.S. households. Thousands of companies. Including all of you here today, Fiserv is boosting all of us. Moving money.
We are the heartbeat of the global economy.
This is Clover.
This is Fiserv.
Summer storms are nothing new to those living in Wisconsin. We can see the flashing lights represent rain, thunder and lightning filling the night sky. Howling winds knocking down trees, taking out power lines, and leaving our communities in the dark. Generac
products, manufactured here in Wisconsin, power up to help turn the lights back on. This is showcased through the power bar logo in the middle and the lights coming back on.
Now with the power back on, the bridge is fully engulfed in Generac orange. This is to demonstrate our commitment to the community by powering up STEM education and supporting local events.
The blue and gray represent Generac’s battery storage, and the green, showcases our clean energy systems. Providing sustainable energy solutions for the future.
This is all possible thanks to each of our employees, represented by the rainbow, who strive every day to be the heartbeat of Generac, and offer energy technology options to homes, businesses and local communities.
The red, white, and blue represent Generac’s dedication to our Wisconsin roots, and our commitment to keeping our cities powered on and communities strong.
At Generac, we are proud to be powering a smarter world.
Tonight, as we light up the Hoan Bridge, we honor a legacy born right here in Milwaukee. In 1885, Warren Johnson had a simple yet revolutionary idea: the electric thermostat. From that moment on, Johnson Controls began shaping the world we know today. Through the mechanical age and beyond, our evolution progressed. As bronze lays the foundation, silver refines the craft, then gold crowns the achievement. JCI pioneered building automation, transformed automotive interiors, and today, we lead the charge through a platform that makes buildings smarter, greener, and more connected than ever. The countdown to the future is complete …with solidification of AI through the Open Blue platform. Yet the greatest “innovation” of them all? Community impact. Johnson Controls has always believed in building a better world—starting with their hometown. This is why we chose to end our show with the colors of Milwaukee’s city flag. This bridge, glowing tonight in their honor, is more than steel and lights. It’s a symbol of how one idea, born in Milwaukee, can illuminate the world.
Johnson Financial Group was made for the need
Sam Johnson had an idea and began to lead
To create a privately held Wisconsin bank for the community
He created a family company to inspire trust and unity
Through love of travel, photography, and art
He built an institution from the bottom of his heart
Which follow the 4 Cs signified by the lights shown
Compassion, Customer, Community and Consistency and now they light the Hoan
His legacy lives on throughout the state,
A leader whose values we continue to celebrate.
Today, Johnson Financial Group carries the flame,
Not chasing the spotlight, but honoring the name.
No matter your story, your voice has a place,
At Johnson Financial Group, we welcome every face.
We lift each other with kindness and grace,
Building a culture where all find their space.
Through every handshake, loan, and plan made,
Sam’s quiet promise still guides the crusade:
“Do right by people”—simple and true,
A vision enduring in all that we do.
With hearts full of purpose, steady and strong,
We light the Hoan and carry his legacy on.
Our first rider carves through the winding mountain roads at the Sturgis Motorcycle Rally; unleashing track ready performance on their brand new Orange CVO Road Glide RR.
Our second rider tears across the rugged terrain of the desert at Arizona Bike Week on a Blue Burst Pan America 1250 Special; built to go anywhere and everywhere.
Our third rider cruises down Main Street at Daytona Bike Week on a custom Purple Panhead chopper—a rolling tribute to Harley-Davidson’s rich legacy of customization and culture.
A Harley-Davidson isn’t just a motorcycle; it’s a community built on freedom, adventure, and 122 years of heritage.
These three riders, each with their own unique background, were brought together at Harley-Davidson Homecoming. They rode all over Milwaukee visiting all key Harley-Davidson locations steeped in heritage.
It doesn’t matter what you ride; every Harley shares the same heartbeat. The V-Twin roar binds us in adventure, heritage, and freedom.
Three unique journeys. One iconic destination.
Milwaukee, Wisconsin.
This is Harley-Davidson.
Our battery is out of charge, and we need to ramp up our energy levels. Let’s visit each trade to become fully charged.
First, the electrician. Wow! This lighting really gives us energy.
Next up, plumbing to fill up with some water. Thank you for your urgency.
1/3 of the way charged. Let’s move on to the automotive team.
But which car is going to win this race?
Let’s call on carpentry for some more help. Cutting it in half, I love the disruptive mindset.
Two thirds there. Our battery is on its way to full charge.
Time to work with the HVAC team to blow energy through the wind. We appreciate the solution-driven approach.
Lastly, a visit to landscaping. Wow, that grass is cut beautifully.
Thank goodness for all the 6 trades we work with to help charge our entire battery and for the creation of the Hoan bridge. We rely on all our trades with a one-team mentality; it’s time to give back to the community!
We contribute through our tools and extensive volunteering in our communities through housing, hunger, education, veterans, and disaster relief. Thanks to everyone for helping us get here.
At Molson Coors, our values don’t just guide us, they light the way.
Every day, we live by five core values that define who we are and how we work:
To bring these values to life in a bold and meaningful way, we lit up the Hoan bridge in our company colors, then they fade into our value colors. Orange for Put People First, yellow for Be Bold and Decisive, blue for Take Accountability, light green for Learn Every Day and dark green for Celebrate Together. The bridge now shines in a striking blend of beer gold and green, a visual tribute that connects our values to our most iconic product, beer, and how we celebrate with it.
The structure will glow with a dark green gradient, representing our commitment to celebrating together, while vertical lights flash in yellow, evoking the golden color of beer. This dynamic display honors the generations of employees who have helped shape our legacy over the past 170 years at the Milwaukee Brewery.
As a proud legacy brewery rooted in Milwaukee, we celebrate the families who’ve worked with us across generations. Their dedication, craftsmanship, and passion are the foundation of our success. This bridge stands as a glowing symbol of that enduring spirit, a beacon of pride, history, unity, and progress.
Together, we celebrate our people, our history, and the bright future ahead. Cheers to 170 years and the many more to come.
Tonight, as lights dance across the bridge, we invite you to see the heart of Direct Supply.
For 40 years, Direct Supply has transformed senior living. Today, we charge boldly into the future, with innovations in AI, smart technology, and virtual care. We design the tools and systems that will shape the next generation of senior living.
Through every change, one thing stays the same: our purpose. Seniors are at the heart of everything we do.
Dream Flights captures that spirit perfectly. By helping senior veterans relive a defining moment of freedom, honor and joy, we’re not just recognizing their past; we’re celebrating their continued value and vitality. It’s a bold, beautiful reminder that aging doesn’t mean slowing down; it means soaring.
For over a decade, we’ve had the honor of sponsoring a once-in-a-lifetime experience for veterans, giving them a chance to take to the skies in a vintage Boeing Stearman biplane. At Timmerman Airport, we witnessed moments that will stay with us forever. Veterans told
us, “It made me feel honored, and appreciated,” saying it was the most alive they’d felt in
years.
These heroes spent their lives in service. And on those flights, just for a moment, we could return that feeling of awe and gratitude.
From the skies above to the hearts we serve, Direct Supply is here, for seniors, innovation, and the future.
Perlick Values:
History
Perlick has grown with Milwaukee every step of the way. From humble roots in downtown Milwaukee, to moving into the Pabst Brewery during the prohibition era, our equipment has been a proud contributor to Milwaukee’s legendary alcohol industry. We have stuck to our
roots and aimed to grow and aid the legacy of Wisconsin. Perlick leads by serving, grows by innovation, aiming for continuous improvement to live the legacy that is Perlick.
Social
Our products fill the deer district, are a highlight of Lambeau Field, sparkle in the Brewer stadium and are integrated into homes and companies alike. Perlick brings people together by crafting thirdspaces that spark connection—one tap at a time. A bar is more than just a place to grab a drink—it’s the social engine of the community. It’s where birthdays are toasted, first dates get their spark, and karaoke legends are born. But none of that magic happens without the gear behind the bar. When Perlick invests in quality materials and a thoughtful setup, we’re not just upgrading a bar—we’re upgrading the whole community experience. Because a well-equipped bar isn’t
just a business… it’s a place where we belong.
Once upon a time, two brothers dreamed of a better tomorrow. In the year 1903, they founded a company called Allen-Bradley. But like all great stories, it was never just about machines—it was about people.
One day, a tower rose above the city—a clock tower so bright they called it the Polish Moon. It became a beacon, not just of time, but of pride. It stood as a tribute to the immigrant hands that built it, and the community that kept it ticking.
Rockwell grew and welcomed students from local schools – Employees volunteered – mentoring youth, planting gardens, and supporting nonprofits. They attended conferences, led workshops, and joined employee groups that celebrated culture, identity, and inclusion.
And through it all, the spirit of the immigrant has never left. So, when the people of Milwaukee look up at that Polish Moon, they don’t just see a tower. They see a story. A story of two brothers, of a city built by immigrants, and of a company that has never forgotten the community that built it.
Since its inception as The Milwaukee Electric Railway and Light Company in 1896, We Energies has grown alongside the city of Milwaukee, supporting its development into the vibrant city it is today. The colors of the People’s flag of Milwaukee show a connection between energizing local industry and powering events like the world’s largest music festival.
We take pride in providing electricity to the Brewers and the 2021 NBA Champions Milwaukee Bucks, giving our community the opportunity to come together and rally behind our teams.
We Energies promotes environmental stewardship through events such as the Earth Day cleanup, where employees help plant trees and restore trails.
We Energies maintains a strong commitment to diversity, as well as supporting local nonprofits with over 11 million dollars’ of charitable giving in 2024.
As energy demand surges, We Energies is developing new solar and wind energy projects to further support the growth of both Milwaukee and Wisconsin.
Construction of Monarch Butterfly habitats around the state reinforces We Energies commitment to sustainability. The flapping of wings represents We Energies adapting and growing alongside the beautiful city of Milwaukee.
It began with a fire… and a promise.
In 1894, after flames tore through downtown, a community took action—
creating a way to protect each other from the unexpected.
That moment sparked the beginning of West Bend Insurance.
Built on values that still guide us today: excellence, integrity, and responsibility. 130 years later, that promise still drives everything we do.
What started in Wisconsin now reaches across 14 states, which are represented by their university colors.
These colors represent not just states, but the people and communities we proudly serve. West Bend proudly supports causes and charities throughout the areas where we live and work—because a culture of giving is at the heart of who we are.
From the streets of Milwaukee to small towns and big cities across the country, when the storm hits… West Bend doesn’t just provide insurance; we deliver a promise.
West Bend Insurance. The worst brings out our best. ® That’s The Silver Lining. ®
Tonight, our bridge becomes a beacon — lit with purpose, pride, and unity.
We start with green and white, our AB colors, celebrating the heart of who we are.
Then we shine blue and gold for our multi-year partnership with the Brewers, and green and gold as bank of the Packers for 105 years — honoring the teams that bring our community together.
Next, we highlight our Colleague Resources Groups, rainbow lights for Pride, standing tall for love and inclusion.
Red, white, and blue honor our veterans, and purple uplifts the strength of women.
We spotlight Black history and excellence in red, black, and green — a legacy we honor year-round.
Forward Abilities shines with us, promoting accessibility and empowerment.
Cultural Awareness brings light to our diversity.
The bridge now shines orange and gray for Audaxity, a bike ride in August to end cancer AB is the lead sponsor. And finally, we return to Associated Bank, glowing green and white – proud to be Rooted Here in the MKE community. Thank you!
Shows will repeat ONE more time in the same order starting at 9:45pm and end at 11pm.
Milwaukee Fire Department
President & CEO, VISIT Milwaukee
EVP, Impact Partnerships, Fork Farms, & Co-Founder of Light the Hoan
President & CEO, Discovery World
Associate Publisher, Milwaukee Magazine